scroll | Magazine Design
Adobe InDesign, Photoshop
scroll magazines in plastic
BACKGROUND:
Born from an assignment to dream up our own magazine, scroll is a quarterly journal focused on a range of literary topics. Inspired by publications like n+1, the drift, The Paris Review, Baffler, and Bookforum, each issue of scroll intends to explore different themes and topics within the literary world, not confined to most recent releases. The mission of the magazine is to curate a spot of exploration that defies algorithm and the current zeitgeist, instead choosing to highlight what sparks writers’ inspiration when given prompts like ‘criticism’, ‘coming of age’, ‘autofiction’, or ‘fear’.DESIGN PROBLEM: Create a magazine program design that is cohesive but variable based on the issue’s topic.
Table of contents mockup
DESIGN PROCESS: I looked at magazines I wanted to emulate and found that the aesthetic I most resonated with for this project was clean and serious like The Paris Review, with a touch of playfulness like Baffler. I decided to keep the general skeleton of the magazine bare in terms of color so I could pull together different color duos for each quarter. For my grid, I focused on readability and text columns over images.
Table of contents spread with underlying grid
DESIGN SOLUTION: In the end, I decided on a clean and minimalist program design for the cover, choosing to be playful with content and colors instead. Each quarter, I can switch out the cover photo for paintings that are in line with that issue’s subject and decide on a new color combination to highlight throughout the issue. For the header typeface, I chose Fantabular Sans, and Big Caslon CC for body copy.
TYPEFACE
Headers and Titles
Fantabular
Upper Case ABCDEFGHIJKLMNOPQRSTUVWXYZ
Lower Case abcdefghijklmnopqrstuvwxyz
Symbols ÂÊÔăâêô
Numbers 1234567890
Punctuation and More ‘?’“!”(%)[#]{@}/&\<-+÷×=>
Body Text
Big Caslon CC
Upper Case ABCDEFGHIJKLMNOPQRSTUVWXYZ
Lower Case abcdefghijklmnopqrstuvwxyz
Symbols ÂÊÔăâêô
Numbers 1234567890
Punctuation and More ‘?’“!”(%)[#]{@}/&\<-+÷×=>
Inner spread mockup
FRONT AND BACK WITH SPINES
SPREADS